How Stores Trick You Into Spending More

By Kennedi Rose / January 29, 2012
How Stores Trick You Into Spending More

Buy this: It’s reduced, it’s on sale. What a bargain!

Stores know you can’t resist sales. You probably think you’re spending less by buying things “on sale,” but that’s not always true. Here are 8 ways you can avoid spending too much:

#1: Do you use a half-gallon of milk a week? But the gallon is ?only? $1 more. It’s a bargain! If you didn’t use everything you bought within the sell/use by date, then you just wasted $1.

#2: Did you just blindly accept the rate that your gas or electricity provider quoted you? Utilities are like groceries or clothes; you can save a lot of money if you shop around..

#3: How many times have you brought that sweater for $25 because it’s reduced from $75? Is that really a “good deal”? It?s a bargain ONLY if you will wear it.

#4: Compare the “unit price” of small vs. bulk quantities. In some stores, a larger packet can be more expensive than buying two smaller packets. In other stores, the opposite is true (the bigger packet is cheaper). There’s no “universal” about this. Take a calculator with you and use it!

#5: Do you need to subscribe to the store newsletter? By sending you their newsletter, the stores are trying to get you to shop more and spend more. They will make you want something you would not have thought of buying otherwise.

#6: Keep note of prices in all stores. Some stores will offer good deals on a few items, and the rest are actually more expensive. Just because one particular store offers good deals on a few key items, don’t assume that everything is cheaper. That is what they want you to think.

#7: Organize a list of what you actually need, before you go shopping. Stores set out bargains and treats with big displays so that you get tempted to buy them. If you have a list, stick to it. You’ll save big by NOT buying from the bargain rack.

#8: If you are tempted by the deals, sleep on it. Ask yourself: what happens if I miss this bargain? The answer is probably that you’ll save money on something you don?t really need to buy.

Remember: Don’t buy something just because it’s on sale. Buy it ONLY if you need it.

With a little effort and some thought, you can take advantage of discounts. Just remember: A discount in one store may still be higher than the normal price in another. Always comparison-shop.

Photo courtesy Ell Brown.

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Kennedi Rose


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